Fabletics is an athletic clothing company co-founded by actress Kate Hudson. The brand was launched in October 2013 and originally catered to women only. They were looking to fill a gap they perceived in quality workout clothing that had both style and versatility. In June 2015, they introduced their men’s line, FL2, to complement the original women’s brand.
In a recent interview with Marie Claire magazine, Kate Hudson discussed some exciting new additions to the Fabletics product line.
The new Athleisure line on https://www.instagram.com/fabletics/?hl=en being launched is made with the same performance materials as their regular workout line, but is designed with the social aspects of life in mind. The dresses are made to be figure forming, and some are created with built-in bras to the delight of many women. The Fabletics company wants to do whatever it can to keep people active and to keep a sporty, energetic outlook no matter what they are doing.
Marie Claire asked Kate about the swimsuit line offered by Fabletics. She said they designed the suits to be sexy and stylish yet capable of providing protection and comfort during physical activities. This line holds true to the company’s vision of offering practical gear that is attractive and fashionable enough to compete with trendy options offered by other companies.
Kate also was questioned about the possibility of Fabletics delving into the high-end fashion niche with their Athleisure line. Kate expressed interest but mentioned she would have concerns over keeping line affordable as high-end wear tends to come with a higher price tag. She hasn’t ruled it out, however, so keep an out as it may be available in the future.
Kate and Fabletics are always looking out for ways to keep their lines fun and fresh. Working out and staying fit shouldn’t be boring and they aim to make sure their product isn’t either. Their ideal consumer would be wearing Fabletics all day long – in the office, at the gym and a night on the town. If they keep it up, that vision may soon become a reality. Read more at http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/