Factors to Consider When Looking for an Event Planner

People hold events for all sorts of reasons. If you are planning an event, you can choose to either go it alone or enlist the services of an event planner. Planning an event without the help of an event planner may not be as easy as it seems as there are many things you may overlook. But professional event planners in NYC have experience in the field and know exactly what needs to done. There are many event planning companies in NYC and selecting one for your event may seem like a difficult task, but it really is not.

Start by establishing why you are hosting the event and what you aim to accomplish. You also need to know who your guests will be and when the event will happen. Know exactly what services you will need from the event planner so that you can choose one who provides all the services you need. Before starting the selection process, you need to have a rough estimate of how much the event will cost you. The event planners you choose must be able to work within your budget and give you value for your money.

Choose an event planner with a good reputation and one who has experience planning the type of event you are organizing. It is good to get recommendations from friends and family but it is important to also do your own research so that you get an event planner who can deliver exactly what you need. Once you have narrowed down to about three event planners, interview them and discuss the details of your event with them to know who is best suited for the job. The event planner you choose should be able to work with your vision for your event and help you bring it to life.
Twenty Three Layers’ Excellent Services

Twenty Three Layers is an event planning and design company based in New York City. It has a staff of creative and talented designers and event planners who are well versed in everything to do with event planning. They will take care of all your catering, décor and entertainment needs and deliver according to your specifications. They offer a wide range of services including photography, venue selection, floral design and custom printing among others. Twenty Three Layers will do everything to ensure your event is a success.

Learn more: https://www.thebalance.com/steps-to-hiring-an-event-planner-1223747

Norka Luque’s International Recognition is Imminent in the Music Industry

The 2016 Music awards show was another blockbuster. Performances by Nicki Minaj, Ariana Grande, and Drake made the award ceremony another star-filled event that had everyone talking the next day. Making the big time in the music industry isn’t easy. There are a lot of ingredients in a successful career in music. The truth is, most artists don’t have the staying power of a Gloria Estefan or an Aretha Franklin. A career in music is measured in months not years. Very few artists are around five years after they record their first hit record. But every now and then, an artist comes along a breaks the mold and becomes a legend. One of the new artists that is legend bound is Venezuelan-born Norka Luque.

When the word “new” is put in front of the name of an artist, it doesn’t mean they just started singing or performing. Norka Luque has been performing for more than 20 years. She performed in her first musical when she was still living in Venezuela at the age of eight. Norka’s parents recognized her talent. They moved to the United States and settled in Florida, so Norka could develop her singing and performing skills. She wanted to be a star like her idol, Shakira. When it was time for college, Norka moved to France and studied business and the culinary arts. She got a job as the lead singer in a group called Bad Moon Rising. The group played in the small French dance clubs, and the group created a loyal following. It was Norka’s voice that attracted the attention of the young French dancers.

In 2007, Norka attended a Ricky Martin concert. She had an epiphany during that event. She realized she had to move back to Florida and sing full time. She earned a business degree and a degree in fashion, but her heart was always in music. Norka got a job in Miami when she returned to the United States, and that’s when her career really got started.

Norka’s voice attracted a lot of attention. Her range attracted so much attention that the Grammy award-winning producer, Emilio Estefan wanted to hear her sing. It only took one audition for Estefan to offer Norka a recording contract. Her first single dropped in 2011, and it was a hit on the Latin Billboard Charts. Her second single was another hit, and it crossover into the mainstream music scene. Norka’s latest single dropped in 2016, and the reviews and response have been great. Norka Luque is one of those artists that will be around for a very long time.

Texas Bankers Association’s 5th Annual Strategic Opportunities Conference

John Holt, the president and chief executive officer of NexBank Capital, Inc., was among the panelists at the recently concluded Texas Bankers Association’s Annual Strategic Opportunities Conference. The event was organized at the New Orleans, Louisiana on November 7th, 2016.

The annual bankers’ conference provides a forum for bank leaders, consultants, and advisors to share critical perspectives on the strategic opportunities and challenges facing the banking sector in the community. Panelists and participants analyze the strategic opportunities through organic growth and branching, as well as the M&A activity. For the 5th year running, the conference has attracted participation from the top industry leaders across Texas.

About NexBank Capital, Inc:
NexBank is a financial services firm operating through three core businesses, namely Mortgage Banking, Commercial Banking, and Investment Banking. Nexbank offers customized banking and financial services to key financial institutions and corporations as well as individual banking services across the nation.

With over $3.5 billion in assets, NexBank has the financial strength to deliver banking solutions to large corporations, institutional clients, middle-market companies, and real estate investors.

Solid Industry Leadership

The bank has demonstrated strong industry leadership and commitment to customers. This enables them to offer unique value in the dynamic financial sector. NexBank is known for its prowess in modeling sophisticated and tailor-made banking solutions through a team of experienced professionals. Under the leadership of John Holt, the firm has innovated high-performance solutions that meet individual clients needs.

Mike Baur Accomplishments in the Finance Industry

Mike Baur is a popular entrepreneur and philanthropist who is currently based in Switzerland. He is respected because of his accomplishments in the banking and finance industry. Mr. Baur was born in Switzerland, in Fribourg region. He loves his home area, and he has maintained a close connection over the years.

 

Mike decided to join the banking and finance industry when he was a teenager. He always had a passion for the subject, and he decided to pursue it. Up to date, working in the industry brings him the satisfaction he needs.

 

After completing his studies, Mike was employed in several institutions. One of the places he worked was the Swiss Private Banking. He worked for this institution for more than twenty years. Due to his commitment and hard work, he managed to become one of the executive members of the board. His contributions in the company are recognized up to date.

 

Mike Baur decided to start his own financial institution in the year 2014, after being employed for so many years. According to him, these years had given him the expertise and knowledge he needed to start his own firm. To make his dream come true, Mike partnered with two individuals to start the company, known as Swiss Start-Up Factory. The three partners have worked hard to make their institution one of the top private and independent accelerator companies in the country.

 

Swiss Start -Up Factory was founded in 2014, and since then, the company has been based in Zurich. The institution wants to ensure that the modern digital entrepreneurs are given the best opportunities. The company has developed some strong networks in Switzerland and in many other parts of the globe since it was formed. It uses these networks to get different opportunities for the interested entrepreneurs.

 

Swiss Start-Up Factory is believed to run a special start-up program that takes three months. The three month duration is used to couch and mentor the businessmen. These entrepreneurs are provided with an office space at prime locations in Zurich area. They are also offered good business networks so that they can do well in their business.

 

Apart from being a successful entrepreneur, Mike Baur is also involved in philanthropic activities. He offers his free time to the Swiss Youth Entrepreneurship. He mentors the youth in the organization and also gives them the financial support they need. He also supports many other start-up companies in the country.

 

 

 

José Borghi, CEO of Mullen Lowe, On Content Creation And Inbound Marketing

José Borghi, CEO of Mullen Lowe Brazil, discusses what it means to excel at inbound marketing verus content marketing. The strategy of inbound marketing is to deliver content which will solve an existing problem or in some way meet your clients’ need. Content Marketing on Facebook, on the other hand, is the actual production of such relevant content. As such, the two work together at both building a brand and a following.

It has often been said that, ‘advertising the soul of business’, but this is being replaced with a new adage: ‘content is the soul of business’. More and more companies are becoming adept at both producing content and at leveraging it via inbound marketing. According to Borghi, it is important to offer useful resources to your customers that will establish you as a trusted brand and that also will establish you as an authority in your given field. The end goal is that the consumer will make a purchase from the company.

The downside to the current rush to produce content and inbound marketing strategies, according to Borghi, is that many companies will not devote sufficient resources to the endeavor. He says that it is not enough to produce interesting or, even helpful, material, but that the strategy must go further still. A company must not produce novelties that will quickly attract consumers to their brand but that go no deeper. They must do additional research.

Boghi says that it is necessary for firms to dig in and to find out who their buyers are, what makes them tick, and what their goals look like. They need to develop a plan, use SEO, and offer something truly useful. Companies need to consider to whom it is they are writing and not simply offer customer testimonials at the outset according to Jose Borghi. The reference materials they offer need to help the customer in doing research for what he or she is planning to buy. Moreover, he says that it is necessary to have an online presence and to interact with buyers via social media. He adds that patience and preparation are key.

Mullen Lowe is an ad agency specializing in both communication and in advertising. They have valuable experience and have had success with the processes mentioned in this article. The Brazilian advertising firm assists other companies with the creation of digital customer experiences which will enhance their reputation among buyers. They employ over 600 employees and operate in a total of 15 offices.

What You Need To Know About Brian Bonar

Brian Bonar is a well- known finance executive, and his contributions in the industry are well recognized. At the moment, Bonar is the president of Trucept, an incorporated institution in the United States.

Mr. Bonar has served as a leader in several companies in the country, and this has provided him with extensive knowledge in the business leadership world. He was one time the leader in finance for Dalrada Financial Corporation. This explains why he is able to succeed so much in the finance industry.

Apart from being very knowledgeable in finance matters, Bonar is very good in technology. In the modern times, technology is everything. Most of the activities in many institutions depend on technology, and without the right knowledge, it is impossible to prosper without this. Bonar has a lot of experience in technological issues, and this has earned him a lot of respect. This means that he has enough knowledge when it comes to building business structures that work well for the companies. Most of the companies under his management perform quite well, and this is attributed to the amount of expertise he has.

Brian Bonar is well qualified in educational matters. He has a degree in technological engineering which he acquired from one of the best universities in the country. He went to the James Watt Technological College, and this has given him the potential to start his successful career.

After completing his first degree, Bonar went to further his education in the Stafford University. In this institution, Brian Bonar managed to get his master’s degree in mechanical engineering. He did well in this part too, and his qualifications have played a major role in getting him his current success.

In the year 1995, Brian Bonar served as the director at the Dalrada Finance Corporation. He worked hard in the company, and in December 1999, he was appointed to become the chairperson of the company. He also managed to be successful, bringing the company a lot of progress.

From the year 1992 to April 1994, Brian Bonar was working in the finance industry too. He was the person in charge of Technology Sales. His contributions to the company are recognized up to date. After working for the company for some time, he was appointed to become the vice president of the institution in the sales and marketing department. In the same year, he was appointed to the position of executive vice president. Several years later, in the year 1998, Brian Bonar becomes the CEO of the company.

Brian Bonar has received a lot of awards while working in the finance industry over the years. In the year 2000, Brian received an award for Who is Who in America.

Handy Has Become Popular In Different Parts Of The World

Although Handy has become extremely popular in the USA and is in dozens of cities, they also have availability in Canada as well as in London, which is not something that any other cleaning company can say. The cleaning venture opened years ago and has soared to the height of popularity by becoming the number one go-to online home cleaning service with other services available. When many people think about Handy, they always think about their cleaning services, even though they have a lot more to offer.

The cleaning services are so popular that they make up over 80% of the revenue that the company brings in, and the company is seeing seven figures or more in income every week. Handy has now become the Uber of the cleaning world because they are available in different countries online, and their services are very desirable and reasonably priced as well. The way that Handy works is to hire independent contractors to work underneath the name Handy, which means every worker is in charge of their own income and can easily determine how much they make on a weekly basis. Those that choose to work five days a week can easily make up to $500 or more weekly.

Although cleaning seems like an easy job, Handy isn’t quick to hire just anybody to do their services. Since the cleaning services from Handy is the most important and their main source of revenue, they want only the best people that can do the job. The job is meant for those who have had experience in cleaning before, whether they have worked for a company or have other experience that makes them qualified. Professionalism is what Handy values, and those that can prove that they can work well for Handy will go a long way with the company.

Handy is available online, which as explained on sohostrut.com means that those who want the services that they offer must sign up for an account online and must also make payment online as well as completing their service request online. Many find it a lot more convenient to get the services they need online because it means they can do it anywhere, even if they are away from home. Along with the cleaning services that Handy offers, they are also proud to offer painting services, plumbing, moving services, assembly services and more, and each service is available on the Handy website.

To learn more check out, http://pepinherstep.com/top-10-apps-to-simplify-a-working-moms-life/

 

Negative Press, Be Gone

My clients are control freaks. I don’t mean this in a bad way but they are. They love to be in control of their presence both online and offline. Don’t get me wrong I totally understand why they feel this way and I would almost rather they care too much than to not care at all but worrying about their online brand day and night isn’t really going to fix anything. Worrying as my grandmother often says doesn’t change anything but your blood pressure and I often encourage my clients not to worry, that’s my job and I think I do it well.

Recently there has been a surge of online brand reputation companies that have come to the forefront. It’s almost as if these sites have been created to eliminate the need for public relation specialist who are out there who work twice as hard as these brand reputation sites do.

One newcomer to the brand reputation management is Bury Bad Articles. Just like it’s name says it’s job is to bury all the bad articles out here about your brand. Don’t get me wrong Burying is not the same as removing. So if you’re looking to have things removed from Google results it’s probably not going to happen unless you’re a hacker or you have a family member who is doing some illegal work behind the scenes at google. This product simply pushes your search results further down the page. A recipe for success if your company constantly deals with negativity.

Fabletics – Day and Night Gear

Fabletics is an athletic clothing company co-founded by actress Kate Hudson. The brand was launched in October 2013 and originally catered to women only. They were looking to fill a gap they perceived in quality workout clothing that had both style and versatility. In June 2015, they introduced their men’s line, FL2, to complement the original women’s brand.

In a recent interview with Marie Claire magazine, Kate Hudson discussed some exciting new additions to the Fabletics product line.

The new Athleisure line on https://www.instagram.com/fabletics/?hl=en being launched is made with the same performance materials as their regular workout line, but is designed with the social aspects of life in mind. The dresses are made to be figure forming, and some are created with built-in bras to the delight of many women. The Fabletics company wants to do whatever it can to keep people active and to keep a sporty, energetic outlook no matter what they are doing.

Marie Claire asked Kate about the swimsuit line offered by Fabletics. She said they designed the suits to be sexy and stylish yet capable of providing protection and comfort during physical activities. This line holds true to the company’s vision of offering practical gear that is attractive and fashionable enough to compete with trendy options offered by other companies.

Kate also was questioned about the possibility of Fabletics delving into the high-end fashion niche with their Athleisure line. Kate expressed interest but mentioned she would have concerns over keeping line affordable as high-end wear tends to come with a higher price tag. She hasn’t ruled it out, however, so keep an out as it may be available in the future.

Kate and Fabletics are always looking out for ways to keep their lines fun and fresh. Working out and staying fit shouldn’t be boring and they aim to make sure their product isn’t either. Their ideal consumer would be wearing Fabletics all day long – in the office, at the gym and a night on the town. If they keep it up, that vision may soon become a reality.

 Read more at http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/

The Career of Stephen Murray

Stephen Murray was a man who was noted for his work as an investor in the private equity field. He was best known for his involvement with CCMP Capital. This is a private equity firm where he held the position of chief executive officer and president. Read more: Stephen P. Murray, 52; Financial Executive; Stamford Resident; Vice Chair Boston College Board of Trustees

The firm primarily handled deals that involved growth equity and buyout transactions. Murray was a great student as a young child. He worked hard and it paid off when he was finally accepted into Boston College. He focused on his studies and eventually earned a bachelor’s degree in the field of economics in 1984.

He eventually moved onto the Columbia School of Business and earned a business administration master’s degree in 1989.

Stephen Murray entered into a Manufacturers Hanover Corporation training program for people who were interested in becoming credit analysts. This took place in 1984. Learn more about Stephen Murray CCMP Capital: http://nypost.com/2015/03/13/ccmps-murray-dead-at-52/

He would eventually accept a position working for the MH Equity Corporation in 1989. The was a combination of the leveraged finance unit and the private equity group of the MH Equity Corporation. In 1991, Chemical Bank bought Manufacturers Hanover. This resulted in a merger between Chemical Venture Partners and MH Equity.

There was another merger that took place in 1996 between Chase Manhattan Corporation and Chemical Bank. At that point, Chase Capital Partners became the new name for Chemical Venture Partners. Stephen began working at JP Morgan Partners in 2005 as the person in charge of their buyout division. 2006 was the year that Stephen became one of the co-founders of CCMP Capital. Learn more about Stephen Murray CCMP Capital: http://observer.com/2015/02/this-old-thing-private-equity-honcho-drops-little-place-uptown-for-11m

This company was under the JP Morgan Chase umbrella. It featured the growth equity and buyout groups of its parent company. Stephen eventually ascended to the position of CEO of this company one year later.

Many companies sought out Stephen to serve as a member of their boards. He was known to be a board member of Legacy Hospital Partners, Cabela’s, Warner Chilcott, Generac Power Systems, Pinnacle Foods, The Vitamin Shoppe, AMC Entertainment and Aramark. Read more: The Exponential Growth of CCMP Capital Under Stephen Murray’s Leadership

Stephen’s success enabled him to give back to many people who were less fortunate. He became one of the most respected philanthropists in the United States. He is known to have given a significant amount of money to New York City’s Make-A-Wish Foundation.

Stephen Murray also gave back to the Columbia School of Business and Boston College. The Stamford Museum and various food banks around New York City were also known to be major beneficiaries of Stephen’s enormous generosity.